These days,
nobody uses those big fat directory books anymore. It’s so much easier to just
type in a few words describing what you’re looking for, and hitting enter.
Tada! Just like that you have a list of options to have a look at – of which
you’ll only look at the first few.
That’s why
it’s very important for business websites to rank within the first list. SEO –
search engine optimisation – is all about that. It’s about increasing your
exposure on the internet and driving more traffic to your business website.
There are a few special techniques to achieve this, and that is where SEO
copywriting comes in.
SEO copywriting
SEO copy –
whether it’s for website copy, an article or press release – is written to work
well with search engines. This means it has to contain specific keywords that
your users will type into a search engine that will bring up your site. SEO
copywriters will develop the right set of keywords for your site, and use them
in the proper balance. Content that doesn’t contain enough keywords won’t rank
well, and search engines will reject content that is overloaded with keywords.
Writing for readers
SEO
copywriting also requires a unique balance between writing for search engines
and writing for your readers. SEO copywriters can provide content that is still
creative and interesting, while it contains the right amount of keywords. You
don’t want content that is simply stuffed with keywords and doesn’t make any
sense to a reader. You want to capture readers’ attention.
On-site optimisation
This is where the balance between keyword use
and content readability is the biggest challenge. SEO copywriters will write
the content for your website in a style that is easy to read and specifically
catered to web users. And they will select all the right information that your
readers will be looking for. In between all of that they will insure that your
specific keywords are sprinkled throughout in the right density to be noticed
by search engines.
Off-site optimisation
Another
great way to promote your website is by submitting articles and press release
to other websites. This will create back-links that improve your site ranking
and divert traffic to your website. SEO copywriters will write appealing
articles and press releases that are specifically related to your products and
services and contain all the right keywords.
Get your
website noticed by search engines with professional SEO writing.
Get professional SEO articles or website copy to boost your website's popularity! Jo Watson Productions is a writing collective that offers full writing services, from brochures to articles to SEO writing.
